BRAND NAME DEVELOPMENT
Harrison Hayes utilizes a three (3) phase process to develop a new and unique brand name for our clients.
Phase I: Analysis Components
Phase I consists of four (4) primary components: Project Kickoff, Naming Strategy, Collateral Audits, and Tactical Competitive Review.
The primary purpose of the Project Kickoff meeting is to articulate engagement goals, key deliverables, and project timelines. During this meeting, we review our client’s challenges and goals, and review any existing research and strategy documents.
Phase II: Name Development Components
In Phase II, Harrison Hayes will focus its efforts on the overall name development process. This process is outlined in the graphic below.
- Phase I: Analysis and Review
- Phase II: Name Development
- Phase III: Market Research and Validation
Phase I: Analysis Components
Phase I consists of four (4) primary components: Project Kickoff, Naming Strategy, Collateral Audits, and Tactical Competitive Review.
The primary purpose of the Project Kickoff meeting is to articulate engagement goals, key deliverables, and project timelines. During this meeting, we review our client’s challenges and goals, and review any existing research and strategy documents.
Phase II: Name Development Components
In Phase II, Harrison Hayes will focus its efforts on the overall name development process. This process is outlined in the graphic below.
Phase III: Market Research and Validation
The primary purpose of Phase III is to validate the ideated brand names that were created in Phase II. Our team will construct a project specific questionnaire that will seek to uncover consumer/customer thoughts, opinions, likes, and dislikes regarding each created brand name.
Harrison Hayes will use this questionnaire as a QualiQuantitative platform with one hundred fifty to two hundred consumers and customers. Harrison Hayes will assimilate this qualitative and quantitative information into our AccuBrand™ report.
The AccuBrand™ report will provide a stack ranking of created brand names, ranked from most viable to least viable. This stack ranking will be based on our trademark screening process, linguistic analysis, scriptability evaluation, and information collected in our QualiQuantitative interviews.
The names recommended in our AccuBrand™ report will be supported by our unconditional guarantee.