James Bond might be British, but his brand strategies are universal. Here are 007 tips to ensure your brand is shaken, not stirred.
Strong products and services are highly differentiated from all other products and services. It's that simple. It's that difficult.
Never has a sentence about marketing received more head nods and less true understanding than the one above.
It's said that cats have nine lives, but how many lives does a brand have? The answer, it seems, is definitely more than one.
Recently, in Shanghai, a friend took me to one of the city’s most sophisticated luxury malls. She was excited to show me her recent discovery...