Strategic Positioning & New Markets
Worldwide Ethnographic Market
Web Portal Market Positioning Strategy
New Indication Evaluation
New Indications - Life Cycle Management
Transdermal Forumlations Assessment
Sales Force Integration, Post - Acquisition
New Product - Financial Forecasting
In-Licensing Product Analysis
European New Product Launch
Review & Analysis of Oncology Compounds
Strategic Platform Development
Transdermal Formulations Assessment
A leading global pharmaceutical company needed to license six transdermal formulations for existing products available in oral form. The transdermal form had fewer side effects and required lower dosage. Harrison Hayes was to assess the market receptivity for this new delivery system.
A comparative analysis of a similar product launched in a transdermal formulation was conducted with the client’s six transdermal candidates to demonstrate the applicability of this successful launch to that of the client’s.
As a result of the comparative analysis, the client successfully completed the transaction and launched the first two optimal candidates in this study.